some types of items just invite the sense of loyalty to a particular brand even though you have no particular benefit from promoting that brand. use to be a lot of car or truck guys would religiously align with either ford or chevy, and would constantly talk about how awesome their brand was, even though the made no gain from promoting such a product. such types of products are almost always large expenditure products. something like $100 or less may not gain such loyalty, but, when you drop $500 on that fluke DMM, or over $3000 on that shiny new agilent scope, it better damn well be the super most awesomest thing over made, because if its not then you just wasted your money, or got ripped off, and you must be an idiot right?
now some people here im sure are working for some brand and getting paid to lurk here and get easy advertising chances. its usually easy to identify them though. have you ever heard one of those religious nuts go off about jesus and stuff? notice how they say things in ways you would only hear a preacher say in a sermon? it doesn't sound like everyday personable talk, its very scripted because thats how the brainwashing works, but for a product Internet advertising person, they will say things in a way that sounds scripted as well. the manufacturer finds someone that doesn't really give a hoot and pays them to act like they give a hoot, so you get opinions from them that sound like someone reading from a brochure or PR statement, not like someone speaking from actual experience with the product.
with all that being said "fluke(tm) is the leading manufacturer for quality test gear and field equipment from the most highly sensitive laboratory use all the way to the most extreme work environments. With products applicable for military, industrial, biomedical, and production requirements Fluke(tm) is an excellent choice for a highly reliable and long term investment solutions suitable to your specific needs." now head on over to thier website and see if you can't find a nice picture of a white girl, a black guy(but not TOO black), a generically brown girl and a slightly darker but still generically brown guy with a small amount of facial hair, all wearing office attire but with brand new hardhats standing in what appears to be a warehouse all standing in a circle with one of them looking at an ipad acting as if they are reading something with the other three giving a "ya we did it" smile. now go to the european version of said website and find the same picture with the black guy photo-chopped out and a white guy in his place but with black hands.