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I knew of the Hameg relationship
Is there any "re-branding" in their relationship?
It looks like they set up agreements to sell/market each other's products either in Japan or the USA.
QuoteIt looks like they set up agreements to sell/market each other's products either in Japan or the USA.That I buy (no pun intended). Just seemed kinda strange at first.The histories I originally looked through were these;https://www.advantest.com/US/AboutAdvantest/History/index.htmhttp://en.wikipedia.org/wiki/Rohde_%26_SchwarzOther than a reference to Hameg and a few much smaller companies, I didn't see Advantage mentioned.
Advantest also sold products manufactured by Rohde & Schwarz GmbH & Co., KG in Japan.These products are predominantly used in designing and manufacturing high frequency devices andaudio/video electronics. Sales of Rohde & Schwarz products constituted 22.6% of net sales ofAdvantest’s measuring instruments business in fiscal 2002 and 19.0% in fiscal 2003. Advantestpurchases products from Rohde & Schwarz at wholesale prices, and records the total sales price as netsales from the sale of measuring instruments as Advantest assumes the risks of ownership upon thepurchase of products from Rohde & Schwarz. Sales of Rohde & Schwarz products fell by 10.7% in fiscal2003 compared to fiscal 2002. As of April 2004, Advantest and Rohde & Schwarz GmbH & Co. KG ofGermany terminated the distribution agreement under which Advantest was the exclusive distributor inJapan of signal generators, signal analyzers, spectrum analyzers, network analyzers and power metersmanufactured by Rohde & Schwarz. An affiliate of Rohde & Schwarz will continue to sell Advantest’smeasuring instruments in Europe.