Tektronix New 8 Channel Scope with the Largest Touchscreen Display

[lem_ix]

Still trying to get over the fact that they sent one to Ben Heck and not Dave. Who are they marketing this to? Millionaire hacker/makers? Did watch w2aev & TheSignalPath vids which were nice. This Tek actually looks decent, stop hiding it with terrible marketing. Also regardless of how you feel about the mixed channels, it does differentiate it from others on the market. There's way too much feature matching in general.

[technogeeky]

Still trying to get over the fact that they sent one to Ben Heck and not Dave. Who are they marketing this to? Millionaire hacker/makers? Did watch w2aev & TheSignalPath vids which were nice. This Tek actually looks decent, stop hiding it with terrible marketing. Also regardless of how you feel about the mixed channels, it does differentiate it from others on the market. There's way too much feature matching in general.

The other thing that really struck me as unique (though I haven't used any of these devices...) was that the threshold levels for the logic probe were individually settable, per channel, from +/- 40V in 10 mV steps. At least so says this link. I don't know who is running interfaces with 40V logic levels, but the flexibility is kind of nice. I could also see this being used to watch devices which have tri- or quad-state logic levels by putting multiple logic probes tips on each pin, and setting them individually.

[borjam]

I want to apologize, I am not an engineer and should have been more transparent on who I am and my role at Tektronix. I’m still learning and thought starting a discussion would be informative. I now see I went about it the wrong way, and for that I am truly sorry.

To answer your questions what I liked most, I would say from what I understand the component parts are all on the same ASIC, including a 12-bit ADC. In the training they explained the interact time is faster since most of the computations are done on the same chip.

To close on that note, I apologize again, I am not technical and am in the early stages of trying to learn.

Great, so, now, welcome to the forum again.

This place offers huge opportunities to learn I think, as there are people with many different degrees of expertise. And I am sure it will be valuable to learn about at least some of your potential customers. It's algo a good study field for Metrological Anthropology. You know, all kind of weird behaviors, even cults, around the different instrumentat brands

We all love to have some kind of direct channel with the manufacturers, even if feedback doesn't necessarily make it into policy or products. Anyway it certainly helps.

[rsjsouza]

Welcome to the forum, Tek5. It seems you share at least one thing in common with lots of folks around here: enthusiasm and fascination with new test equipment.

[Circlotron]

I see a parallel here.

I get annoyed when there is a so-called celebrity car race on tv before the main event. All these well known people, including a number of young women of marketable appearance are for a short time given relatively high powered and expensive race cars to scoot around in, and you can bet that 99% of them don't have the slightest inkling of automotive engineering. They have not come up the hard way with their own money and blood sweat and tears to land in the driver's seat of some prestige event. Mostly they just had the luck, the genes, the connections etc etc.

Privilege masquerading as achievement.

In a similar vein, here's somebody that just happened to have a father that designs scopes for a major company. Surrounded by scopes since day one. Maybe had scopes in her playpen. Not like me who had to make my own at age 16 in the early 70's and I didn't know a single person who actually knew what you did with one.

Sure, the OP is spammy advertising, but what I think is also getting up everyone's nose is again someone of marketable appearance and with good connections but with no established street cred gushing over something that is way out of almost everyone else's reach and like it is an everyday fashion accessory.

I think part of the issue is jealousy, plain and simple, but with mixed reasons, some proper, some not.

That said, Tek5, welcome to the forum.

[ataradov]

I would disagree with this analysis, at least for me personally.

I have no desire to have this scope. Even if it was offered at $500, but with no ability to resell at a real price, I would not bother reaching for a credit card. I just don't need it.

[chicken]

Still trying to get over the fact that they sent one to Ben Heck and not Dave. Who are they marketing this to? Millionaire hacker/makers? Did watch w2aev & TheSignalPath vids which were nice. This Tek actually looks decent, stop hiding it with terrible marketing. Also regardless of how you feel about the mixed channels, it does differentiate it from others on the market. There's way too much feature matching in general.

I lost my respect for Tektronics marketing when they started placing w2aev videos as ads in front of every 2nd Signal Path video.  The first time I was "oops, clicked the wrong one", the second time "grrr, click". After that I just felt sorry for w2aev, with Tek marketing leeching off his hard earned reputation.

Marketing never seems to understand the concept of letting customers/users speak for themselves.

[Towger]

I get annoyed when there is a so-called celebrity car race on tv before the main event. All these well known people, including a number of young women of marketable appearance are for a short time given relatively high powered and expensive race cars to scoot around in, and you can bet that 99% of them don't have the slightest inkling of automotive engineering.

They could always splash some cash and get a celebrity who knows how to drive both a scope and car to make marketing videos.  Mr Bean in full character, along with teddy as his side kick.

[EEVblog]

I wasn't trying to sale, I was explaining my experience with this scope and asked what others thought.

Then:
a) Why is the text in your post exactly the same and those in other places? This is practically by definition, spam.
b) Why did you not actually share an "experince" with the scope. All you "shared" was this:

Seeing the excitement on all the engineers faces while using the MSO 5 Series scope reminded me of kids in a candy store
Wondering if anyone else has had a chance to see this scope and what they think.

That's not sharing your personal experience with the actual scope.

[Berni]

I think the problem is that Tek hired some well established marketing people that know how to sell toasters to the general public and made them apply the same marketing strategy to the scope hoping for the new scope to causes a tektonic shift (pun intended) in the scope market.

A professional engineer is a very different kind of customer. We have well tuned bullshit detectors and they quickly start reading overload when we see the typical marketing tactics. At that point we stop beveling anything you say because we know your only interest is to sell us a product regardless of the fact that it might not be the best choice for our needs. All the info we just got was filtered to make the product look as good as possible. Engineers are trained for optimizing solutions to best fit a given problem, to do that we always seek reliable and accurate data about the performance of a given solution. Classical marketing material is simply seen as very unreliable performance metrics.

For example put two identical sets of speaker amplifiers on a shelf in a store, priced the same. On the box of the first one write things like "300W, Incredible sound, Bass boost technology etc.." On the other box write "70Wrms @ 0.1% THD into 8Ohm per channel, [Insert 4 characterized plots here]". I bet that 95% of average customers will buy the 300W one. Then send in a bunch of professional engineers and most will buy the 70W one. Engineers from other fields might pull out there phone and google some of the specs but will still feel more comfortable with the 70W one.

[Simon]

In a similar vein, here's somebody that just happened to have a father that designs scopes for a major company. Surrounded by scopes since day one. Maybe had scopes in her playpen. Not like me who had to make my own at age 16 in the early 70's and I didn't know a single person who actually knew what you did with one.

Sure, the OP is spammy advertising, but what I think is also getting up everyone's nose is again someone of marketable appearance and with good connections but with no established street cred gushing over something that is way out of almost everyone else's reach and like it is an everyday fashion accessory.

I think part of the issue is jealousy, plain and simple, but with mixed reasons, some proper, some not.

That said, Tek5, welcome to the forum.

No what got up peoples noses was that a person working for a company that they thought they respected fly-tipped spam on the forum in the sort of below the belt fashion that bots do and a clear misunderstanding that a forum is not facebook and people only come here for real discussion and that unlike facebook the contents of these forums will be here for as long as the forum exists.

[Simon]

I think the problem is that Tek hired some well established marketing people that know how to sell toasters to the general public and made them apply the same marketing strategy to the scope hoping for the new scope to causes a tektonic shift (pun intended) in the scope market.

I don't know, is she well established? sounds like she got a job there because her dad worked there. I have a similar case at work, strangely the guy is the most useless engineer we have in fact I don't consider him and engineer and merely a draughtsman and that effectively is all he does not matter what his email signature might say.

[Fungus]

I want to apologize, I am not an engineer and should have been more transparent on who I am and my role at Tektronix. I’m still learning and thought starting a discussion would be informative. I now see I went about it the wrong way, and for that I am truly sorry.

First rule of selling: Know your customer.

[jacklee]

Wow....it's good to see Tek published a tablet scope, I thought only Micsig do it before. And Tek's tablet scope seems more bigger, I would also want to know it's performance, if someone could give it a teardown, that would make that guy famous.

[Muttley Snickers]

Terrible tactics and trickery from Tektronix, this changes everything.       

[Simon]

Indeed it has been stated that this was not a post by tectronix but a post by one of it's employees who is well aware that this sort of posting does not quite get the expected reaction on engineering forums.

[Muttley Snickers]

Fair enough, I did think twice prior to posting that last statement but as a purchaser and owner of Tektronix equipment over many years I found the original post distasteful and disappointing to say the least, anyway we will leave it at that. Dont forget though that a company is made up of individuals, all and each responsible for their actions. 

[Simon]

quite, hopefully this is indeed one individual and not company policy. I assume they have a fair few people working for them,

[Circlotron]

I'd love to be a fly on the wall at Tektronix on Monday morning.   

[tooki]

While the OP was certainly a poor attempt at commiunity engagement, my goodness, what a pit of arrogant, sexist vipers here!!!! Just because someone is a woman doesn’t mean she was just hired to be a pretty face!!! Get over yourselves, if you think that “sexist” marketing applies to you, then it’s YOU who needs an attitude adjustment!

It's also sexist; there are 6 or 7 men there clearly using the scope and we're looking at the only woman in the room, facing us.

what a daft criticism.
It shows a woman next to the scope because that was who posted the image.
Just the same as if you had posted it, it would have showed a man.

It's really not. She may or may not be a very talented engineer. She may or may not have actually used the oscilloscope before taking this photograph. But the reason this image was chosen to headline this aborted attempt at online marketing is simple: she's an attractive woman. It's the same reason that pharmaceutical sales representatives are almost all young, attractive women. Some higher up at the respective company thinks (or knows) that it's effective. Which is fine, that's the world that we live in.

The problem here is:

• this is too thinly veiled
• it's way too late
• most of us will be more aroused by the oscilloscope than the woman

And, of course neither you nor I could have known that apparently the original poster is not the pictured woman, but another person (possibly a woman, possibly older, it seems certainly working for Tektronix).

No, we already knew many posts ago that it IS her, posted with HER work account. From her replies, I assume she knows more about scopes than about marketing. What’s she supposed to do when taking a selfie in a room of men, masquerade as a man?!?

On a similar vein: Should a knowledgeable person who happens to be naturally pretty or handsome therefore be prohibited from posting a selfie, because horny, cynical engineers will simply assume that it’s a marketing ploy?!? I think that’s absurd.

And we wonder why more women don’t go into STEM fields... 

[Simon]

While the OP was certainly a poor attempt at commiunity engagement, my goodness, what a pit of arrogant, sexist vipers here!!!! Just because someone is a woman doesn’t mean she was just hired to be a pretty face!!! Get over yourselves, if you think that “sexist” marketing applies to you, then it’s YOU who needs an attitude adjustment!

No, we already knew many posts ago that it IS her, posted with HER work account. From her replies, I assume she knows more about scopes than about marketing. What’s she supposed to do when taking a selfie in a room of men, masquerade as a man?!?

On a similar vein: Should a knowledgeable person who happens to be naturally pretty or handsome therefore be prohibited from posting a selfie, because horny, cynical engineers will simply assume that it’s a marketing ploy?!? I think that’s absurd.

And we wonder why more women don’t go into STEM fields... 

You could not be more wrong, IF you read the topic only a page or two back she has admitted to not knowing anything. She is simply a sales person that misjudged how to engage with "on the ground" engineers - not their bosses. Naturally like any member of the forum we will be happy to help her learn things as she claims to want to do. I would not have objected to the picture had it not been 99% of the posts content and a repeat of what she has posted anywhere else. It was a simple case of "fly-tipping" or hit and run. But this is a forum, not facebook and the post does not stay up for 20 seconds before becoming history in the facebook stream it stays there for as long as people discuss it for better or worse.

[peter198400000]

just played the mso58?with mass heating?the rear even can not  be touchable?i never think?it is a good combination for computer and oscilloscope?while the heating from computer may kill the oscilloscope.and little benifit can be gotten from the  combination.as i see

[Simon]

Are you saying the ventilation is not good? Holes alone do not mean cooling, air needs to move. This can be done on low power systems with appropriate case design and location of parts, after that in addition to good case design fans are needed. If it's a 400W computer in then yep lots of that will become heat as that is what 99+% of the electricity going into chips becomes.

[newbrain]

And we wonder why more women don’t go into STEM fields... 

its by design. anybody want to say otherwise they will try hard to bend nature. we are meant to complement each other.

No, that is not quite enough.


Better.

[StillTrying]

Well I've concluded that the 2 people in the photos and Tek5 are 3 different people, Tek5's native language is not English, and that this waste of everyones time thread should be deleted.