I tried looking at VISA docs and found them difficult to grok. In general though, if what you want to do is supported, you'll probably be looking for a way to "listen." Listening is common term in these communications contexts, and seems to be part of the vocabulary around GPIB. There is also the concept of a Controller, which seems to be a device that initiates communication.
Sorry I can't be of more help, but often times, figuring out the right search terms can help unlock the puzzle.