If you want to quantify antenna input sensitivity you are getting into a 'whole area of hurt'. A really good source reference antenna, ie accurately defined rf field strength at a certain frequency and position /distance, is not cheap but the rf anechoic chamber you will need to put it in will be many times more. Also very difficult at such a low frequency (large wavelength) , near-field effects dominate within a handful of wavelengths from an antenna.
Perhaps signal to noise ratio may be a better parameter to measure - i recall seeing some nice techniques using a signal generator, and often rf attenuators on the internet.
Good rf receivers are in the 2-4uV sensitivity (50 ohm input) but AM broadcast receivers typically 50x less sensitive.
Selectivity - esp rejection of nearby, both in distance and frequency, strong sources is a very good feature for an AM radio.
Rob