Products > Test Equipment

When A brands sell B brand equipment.

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BillyO:
For instance, when LeCroy sell an SDM3045X and re-label it as a T3DMM4-5 how do they justify charging twice the price?

2nd question, where can we buy the LeCroy labels?  I could make a fortune buying SDM3045X units, sticking the new label on them and selling them for $1100!

If I did one a day I'd make over $180K per year.  Not bad for 3 minutes work a day.

jjoonathan:
Here's how this works. Let's say the OEM is $1000 and the Rebadge is $2000. Every corporate purchaser gets a $500 discount for being an educational/big/small/highly regarded/deal of the month/insert reason customer. The purchasing manager gets to claim that his brilliance saved the company $500. That's where the first $500 goes: nowhere, because it never existed. The second $500 is willingly paid by the purchasing manager for defense against "you should have known better" if things go south, because it's not his money but it *will* be his responsibility if there's a SNAFU and a shark smells blood. The esteemed name of LeCroy is shark repellant. Is your name shark repellant? If so, the $500 is yours. If not, tough.

Is this rational? Yes, for every individual actor involved. No, overall. It's a Nash Equilibrium, and this type of nonsense tends to happen anywhere in the economy where there is delegation of a complicated task. Having a "K" at the end makes this instance rather boring. There are countless examples with a "M" and many with a "B." The really good ones have a "T" at the end. So it goes. The price of capitalism. It's the worst, except for all of the alternatives.

alm:
Another, more rational argument, is that if the customer or distributor already carries a lot of Lecroy instruments, then the barrier to adding some Lecroy DMMs may be lower than adding Siglent DMMs that come through different channels, from a different sales rep, etc. It would probably also give large customers a single point for service and calibration. That is tangible value if you have say a hundred other Lecroy instruments.

In the early nineties Tektronix added some rebadged low-cost instruments like power supplies, bench dmms, frequency counters etc to their line, to make themselves more attractive to distributors who prefered to sell a broad line from a single brand rather than scopes from Tektronix, DMMs from Fluke, counters from Racal-Dana, etc. I don't know if that is still relevant.

Martin72:
Lecory also selling silent scopes under their name and more expensive than the "original".
But taking a closer look, they got nearly everything on board, what siglent offers as extra options for their own models.

EDIT:


https://teledynelecroy.com/oscilloscope/t3dso2000-series-oscilloscopes

Rebadged SDS2000X plus, everything included except MSO Option.

nctnico:

--- Quote from: alm on November 08, 2022, 11:03:02 pm ---In the early nineties Tektronix added some rebadged low-cost instruments like power supplies, bench dmms, frequency counters etc to their line, to make themselves more attractive to distributors who prefered to sell a broad line from a single brand rather than scopes from Tektronix, DMMs from Fluke, counters from Racal-Dana, etc. I don't know if that is still relevant.

--- End quote ---
Tektronix still sells rebadges of various equipment. Some high-end stuff as well like the FCA3000/FCA3100 frequency counters. These are also sold by Pendulum as CNT-90 / CNT-91 but could originate from Philips / Fluke as these where also sold under the Fluke brand.

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