Their goal is too low to begin manufacturing this. But they might already have a good chunk of the money from outside investors and just want to use KS to gauge the market.
The CEO guy is apparently deeply involved in laser hair removal and bio-medical devices in general, and has previously started at least one other company creating laser hair removal devices. So he seemingly has the skills, knowledge, experience and industry contacts to make it work.
I googled around and he did a lot of previous work in developing laser dyes that could emit in the spectrum needed to target specific chromophores in the hair follicles for laser hair removal. So I think his work here is refining that dye technology for light hair (the biggest problem) and then packaging it for consumer use.
There are already home laser hair removal systems available, and the guy has the experience and connections to make it work, so I think they might actually succeed with this. Still, I'm like fcb -- I'll wait to see if they get it to market. If so, I'll surely buy one.