I'd take the benchmarks and release dates from AMD with a large chunk of salt anyway. When there are plenty of independents and users with then in hand then I'd be more interested. AMD focused gamers because they have plenty of hard-core consumers on their GPU side who are wanting a change.
If AMD competes with Intel well, not just on their CPUs but on the entire platform then they will win back a lot of consumers. Thunderbolt, multiple M.2, and plenty of PCI-E lanes and USB 3.1 is basically what I'm talking about. Yes Thunderbolt is Intel so are likely to miss out on that.
I've been pretty nonchalant about all this until because AMD paper launches products and was burnt by Bulldozer and Piledriver...