OK, I received it today.
The box includes:
1x VFD 128x32 1u graphic VFD.
1x simple wire harness connector (three wires for data and two for power and ground)
1x strip of 6 Male-Male headers to connect to a breadboard/arduino/etc.
1x spare male connector (but no pins

)
1x piece blue acrylic filter designed for VFD displays
1x Quick setup pamphlet
1x Informational sheet detailing the acrylic filters
Now about the hardware. This thing is NICE! Puts any basic LCD I have played with to shame. It's very solidly built, feels very nice in the hand (not that this is important but still

), the soldering on it is clean. The device itself is an integrated module which includes all the power circuitry and communications. It can run off of just a 5V and ground. Plus, unlike many cheap ass LCD displays (which require D0-D7) this one only uses three digital lines.
If you plan on using it with an Arduino, download both the Arduino library and the file labeled:
"Arduino demo files from the video". The Arduino library appears to be generic for at least their GU-7000 series displays. There are a myriad of settings and which ones are important is not explained in the Quick Start pamphlet, let alone what they should be set to. To be honest the configuration section sucks. It tells you that an option should show up that they don't provide the files for. It's VERY VERY clear that this is their first Arduino rodeo. Most of the other stuff on their site is geared more towards AVR Studio, Atmel Studio or Linux. Basically, what I did was I imported the GU-7000 library (you won't get a GU-7003 option unlike what the pamphlet says). Then once that was imported, I used the demo files to play around.
As for the included libraries, unlike most which perform the bare minimum; namely, make the display work. These actually provide a good amount of function. They are clearly designed with making interface displays in mind. They provide easy integated features such as creating selectable "windows" of space, highlighting/inverting, scrolling text and graphics, etc. These "windows" of space allow you to dynamically transform that section more easily, without bothering the other areas in the display. Also, on their site they provide tools for creating the image code from bitmaps, jpgs,etc. If you use Atmel or AVR they provide tools for generating entire interfaces.