Basically he's invented a flying coffin, he just needs to add the lid.
Yes, who the hell does he think he is, one of the Wright brothers.
You mean Wright brothers who literally didn't know squat about control issues or aerodynamics at the time, so they were risking life discovering new territory. That vs a guy who takes RC model gear, everything basically off-the-shelf and builds a contraption to get killed in
despite the knowledge about the serious safety shortcomings of this kind of design being widely available?
The Wrights were explorers but this guy is just a plainly stupid Darwin award candidate, nothing more. And even if he manages to make the thing fly he didn't invent anything new there - the Moeller's "volantor" or "Skycar" predates this by at least a decade if not more and that actually had at least some safety features.
Volantor
https://en.wikipedia.org/wiki/Moller_M200G_VolantorThe Skycar is actually more a tiltrotor than a multicopter.
https://en.wikipedia.org/wiki/Moller_M400_SkycarBoth were a failure and an abysmal money sink - mainly because of control issues and the safety problems in case of an multi engine failure, solving of which would make it completely unprofitable.
Btw, both Moeller's contraptions could handle single engine failure due to engine redundancy - unlike an X-shaped quadcopter which will immediately flip over if one motor conks out.
Edit: Actually the guy's contraption is an octocopter, not an X-shaped quad, but the engines are so weak that it barely hovers in ground effect. If one of the engines dies, he is going to have a really bad day ...