The concept of a brand is all but irrelevant these days, they are just a name slapped on something built by whatever company owns the IP or was contracted by the company that does. The item you buy today may have no relation to the one someone buys next year beyond having the same name on it. It's not really useful to think in terms of brand anymore.
Yeah, we had a company called Kleenmaid in Australia. They were just a two-bit badge engineering company which also committed a serious crime where at least one director of Kleenmaid was sentenced to jail for a long time. https://www.theguardian.com/australia-news/2016/aug/15/former-kleenmaid-director-bradley-wendell-young-sentenced-nine-years-jail-fraud
They badge engineered Speed Queen commercial washing machines out of the US. I bought one in 1987. It is still running today, after 32 years! Only had to replace a seal and a water pump in all those years. However Kleenmaid badge engineered a low quality dish washing machine made in France by Brandt. Brandt could not design themselves out of a wet paper bag. The handles break easily due to poor design and you cannot get them anymore as all stock is depleted.
So with badge engineering companies, it is often hit and miss.
I believe Bosch make very good dish washing machines.... those made by Bosch in Germany, not by Bosch in China. You might pay 30% more for a German made Bosch dish washer but I believe it is worth it in the long run.
Even back in the "good old days" Bosch had their moments.
My old HQ Holden was supplied with AC-Delco sparkplugs which were crap, so as soon as possible, I replaced them with Australian made Bosch, which had given me really good service in my previous car.
The first lot were great, but such things always need replacement eventually.
Off I went to K Mart who had a good deal on that model spark plug, which, I noticed, in passing, were made in Germany.
I fitted them, but a few months later, they started to "play up" & upon examining them, I found evidence of insulator breakdown where it entered the body.
Compared to an Oz made plug, the layer of insulation was noticeably less.
I found some Oz made ones & fitted them, all OK.
Whilst at the auto parts place, I looked through their list of cars using that part number.
All the European cars using that part number had alloy cylinder heads, whereas the Holden was cast iron.
My theory is that the poorer thermal transfer of the iron meant that the thinner insulation was heat damaged in the Holden engine, so the Oz ones were modified.
Clever! Find a problem, design a workaround, but forget to give the modified version a different part number!
A different section of that company made some rather nice TV Picture Monitors, which had fold out PCBs to facilitate testing and adjustment.
The problem was to provide flexible connections between the boards.
Sony, in a similar situation, used the "rough as guts" method, with ribbon cables & plugs.
Bosch devised an elegant & totally stupid solution.
The hinges were painstakingly constructed so as to be the flexible connection between the boards.
After a while, those nice conducting hinges ceased to do so, especially if the Monitor was worked on fairly often (& unfortunately that was the case, due to other problems).