The top contributor to wasted power on consumer electronics is modern standby. https://www.eevblog.com/forum/dodgy-technology/windows-modern-standby-bullshit-that-dont-sleep-but-pretends-to/
Power factor is not efficiency.

Yeah, well, tell that to the thermal and magnetic circuit breaker people.
If my 3w device needs 100A to work, that's rather non-efficient if you ask the generator people, let them know that although the EU only needs 2million amps for real power, the generator and transmission needs to pump 10million amps.
We are not talking about the end device alone. The problem is an end-to-end problem.
As for the standby in devices, I didnt even mention that problem, which is a problem. I am not sire how it could be implemented in say a laptop, but there is RAM hat can retain it's state even after the power is removed, so it should be possible to keep the hibernate state there w/o using any power, then you wake it with the power button. But you point out what I said before, does the end-user really need the power wasting standby mode, cant they just stomach the few sec slower boot from the SSD? I still have some XP win7 as VM parked on spindles, and they still boot rather quickly, not as fast as my stuff on the SSD, but totally acceptable boot times.