I guarantee all the engineers who made this happen will be so happy to have been involved in this project, and that happiness has zero to do with how many of them get sold.
It's the sort of thing where, for the rest of their life, it will always make them laugh to think "heh, I made a car fly/jump/corkscrew/flip" and it will always cheer them up to think about it when they're having a bad day.
I've similar fond memories of working at some places, small or big.
Sometimes it fun to rock the boat and see what responsive it gives. Companies can get tied up into the daily grind, carefully picked KPIs, balancing price and feature set exactly against the market. "Gross margin" "Time to market"

I like projects with basically a half scribbled idea on a piece of paper. "Just figure it out" "Make it work". Wilco.
Many years ago, when I was working on RTK GPS systems for tractors, we found that John Deere had locked down their steering actuation themselves (as they do).
Competitors could buy a license to steer via CAN bus, but it was prohibitively expensive (because it competes with their own system) and had important features locked (speed restrictions)
So what do you do.. you pull the machine apart and look for other ways to hijack the machine. We picked the steering encoder in the cabin.
Proof of concept: make an Arduino Uno do more work than it should, by software PWM'ing that rotary encoder at 4x200Hz and 7 bits of resolution. We borrowed a machine and it worked. Moving a 12.5ton 250bhp machine around with a 3$ microcontroller..

It was extremely crude, but it was hacked together in a few days.
Later we engineered a proper ECU that implement the redundancy correctly and was robust for automotive environments. That process took months. It also never paid off because when JD sells a tractor, they also have a sales person right there selling that customer extra junk (like their GPS). I think we only sold a handful of these units in the end. But oh well, we had fun along the way. And had the company developed otherwise, we had the IP to apply it for other machines.
Now 15 years later we have autonomic farming bots, so this whole conceptual market is going to die off. Just like Tesla says this will be their final hurrah before everything becomes centered around autonomous driving.