So basically my advice would be to create a website with a webshop. Make sure to have prices in various currencies (dollar, euro, yen) and calculate shipping quickly. Do me a huge favor and state prices (maybe add a 'make offer option' ).
Well said - I agree 100%.
@CHOFor many years I didn't have a website. I then tried, a couple of times, to create one myself. It didn't go well. Eventually I surrendered and spent around NZD $5K on a website built by people who actually knew what they were doing.
Before getting to that point, I'd sworn that I'd never spend that kind of money on a website. Interestingly, I've also tracked the additional profit I've made because of the website, and it currently sits at NZD $62,372. I'm sure people can do the maths.
I learned a few things along the way.
1. A good website costs a lot of money. A bad website, or no website, costs a lot more.
2. When you create a good website, there won't be a proverbial queue of customers lined up at your door the next day. It takes time, and it takes work.
3. People won't buy unless they perceive that the value they'll receive is equal to, or greater than, the value being asked from them. Part of that is, of course, the price. But there are many other things that determine perceived value:
* Do they trust you to ship the item promptly? (or at all!)
* Can they get support from you after they've bought it?
* Will you look after them if they have a problem?
* Do you appear professional and established?
* Do you make the buying process easy?
* Are you prepered to invest time in the relationship by communicating with them?
4. Understand the lifetime value of a customer; ie their value to your business if you keep in touch - get to know their needs - provide value to them repeatedly.
That's where a lot of businesses let themselves down. Badly.
The buyer doesn't know you from a bar of soap, so they have to do their due diligence and make a judgement call. In my view, the website is a big part of that judgement.
Businesses undermine that trust in several ways:
* By having low-quality websites with spelling, punctuation, and grammar issues. If they don't care enough to present themselves professionally to the world, why would a buyer assume they'll care about service after they have the money?
* By not following through on promises. When I make a commitment to a customer, I consciously register that I've promised to do something for them by a particular time, and I put procedures in place to make sure it happens. Calendar entries, task lists, reminders, whatever's needed. On the occasions when something unavoidable gets in the way, I communicate with the customer, apologise, and reschedule. Honouring commitments and communicating well are key parts of building trust. Often I'll test a seller by asking them a question; if they can't be bothered answering in a timely manner - or only reply with boilerplate text that often doesn't even address my question then I'm probably not going to be buying from them. Many fail this test.
* By failing to cultivate an online reputation for honesty, prompt communication, flexibility, and the sense that “we've got your back”. Those things don't happen overnight. They take time and consistent effort.
So yes, I'd absolutely recommend a proper website with a webshop, clear pricing, sensible shipping options, and a professional presentation. It's not a magic bullet, but done properly, it can become one of the best investments a business makes IMO.
Hope this provides some food for thought.