Yea, woohoo.. Red Tesla in space, yeah.. I guess Elon Musk has money to burn. The Tesla wasn't free, although I don't know if it was complete or not, so, expensive car. It costs about $20,000 a pound to launch anything into space from earth, so, as I said, burning money is fun!!
If it was actually a science payload that sent data back, it would be useful. A part of me says "Wow that is cool! Launching and landing the boosters, awesome! Going to Mars orbit, super awesome! A red Tesla in orbit around Mars... weird, but cool... what a waste of opportunity."