you can get undyed american cheese. It's white.
that cheese is cultural identity, people need to lay off. There is plenty of weird processed foods from other cultures that are not particularly healthy either , but some how they are acceptable.

Though, it says the velveta cheese was substantially different, made out of other cheeses, long ago, and it got changed by 90s walstreet winner takes all mentality.
This recipe seems to adhere to the historical record of original velveeta: (colby, swiss and cheddar, as per the advertisement)
https://gregkantner.com/blog/archives/6292It hardly seems diabolical
1 cup of boiling water
6 Tablespoons of milk powder
1/3 lb cheddar cheese, grated
1/3 lb colby cheese, grated
1/3 lb swiss cheese, grated
1.5 tsp gelatin (like Knox® Unflavored Gelatin)