"Pull" a thin line of paste along the pins. This difficult when the paste just won't 'stick' to the board and just slides on it instead of extruding.
That happens sometimes with some brands of paste which seem to be less 'tacky' than ideal, or with paste where the flux has dried out a bit.
You can try and put some tacky flux on the pcb pads first, then apply your bead of paste and that can help get it to stick.
You can also mix some tacky flux in with your paste to make some extra tacky paste. It works but it's really messy and hard to put back into a syringe, so I really don't recommend doing that.
Ideally just find a brand of paste that works better for you.
Another thing that can cause the paste to not sick is a dispensing needle of the wrong size for what you're trying to do. Experiment with a few sizes.
When you go to use your syringe of paste, if it's been sitting for a while squeeze out a fair bit and throw it away, around the size of a pea. Paste in the end of the syringe will dry out so you want to get to "the good paste". (Like how crusty bits form on the end of the toothpaste lid).
When running a bead of paste down a side of pads for a TQFP footprint people always tend to put more paste on than necessary and that leads to bridges. Also if bridges are an issue try starting the bead on the 2nd pad and finishing 1 pad from the end. For me that helps to prevent it as the start/end always seems to get too much paste otherwise.
Also check your solder paste has an appropriate ball size for what you're doing. (The T number, T1-T5 (big to small))
Lower T numbers tend to have larger blobs of flux suspended in them because the balls are bigger so the gaps where the flux sits are also bigger and imho that makes them more sticky.
Personally i wouldn't go higher (smaller ball size) than T3 when using a syringe. But that's just been my experience.
Also, Chipquik brand paste quality can be random, sometimes its good sometimes it's bad. It's cheapest for a reason.
In most situations, it will be faster to drag solder a legged SMT part like TQFP/SOP than paste + reflow. Apply flux to the PCB pads first, place the IC, use 0.3mm solder. Feed and drag it quickly before the flux evaporates and it will flow nicely and you will be able to avoid bridges or clear them by just going over that area again.