Agilent's ETM business has new name

[pachuma]

Agilent's Electronic Test and Measurement business has new name.
Check it out Keysight Technologies:

https://www.youtube.com/embed/4nPndXEQ0v4?autoplay=1&rel=0&wmode=transparent

http://www.keysight.com/

[dr.diesel]

The name doesn't exactly inspire any confidence, or anything new, I will continue to use Agilent.

[KJDS]

Poor effort really, the best anagram of Keysight is Get Hi Sky.

[dr.diesel]

Poor effort really, the best anagram of Keysight is Get Hi Sky.

Remind me of:

[free_electron]

i'll keep calling it HP or Agilent. i dont like this new "Keithleyhindsight" new name

[peter.mitchell]

Whats this about bill and dave?

[c4757p]

Keysight.

What a horrible fart of a name. Sounds like a marketroid with buzzword Tourette's having a seizure. What the hell is "key sight" even supposed to mean?

I like the logo though. Agilent's always seemed to more suit their life sciences division.

[SeanB]

Nice logo, and the name is vaguely focussing through the keyhole on the core competency of the T&M division of making test and measurement stuff that works, lasts and is easy to use.




Choose one......

[Dongulus]

Keysight ...
Sounds like a marketroid with buzzword Tourette's having a seizure.

To be fair, Agilent sounds that way too.
I recall something in some training material for an internship with them years ago about the origin of the name Agilent. The explanation was a bunch of management BS full of wank words like "synergy". Keysight is at least more evocative of what their business area is compared to Agilent. Same with the logo, I didn't ever really get the "Spark of Insight" logo as they call it.

All in all, I think it could have been worse. I don't expect to see any Keysight making it into the lab any time soon so I'll probably forget the name change even exists.

[Dave]

Ghey kits.

There's your anagram.

Terrible name, it really is.
"Hey, is that a new multimeter I see on your bench?" "Yeah, it's a Keysight." Just awful.

[echen1024]

I prefer Agilent or HP. Hey, have you seen my new Keysight 6.5 digit DMM? God that sounds awful 

[nctnico]

Don't worry. Soon it will be plastered over by 'Rigol' (which sounds familiar to a character from the sci-fi series Farscape BTW).

[Rufus]

Ghey kits.

Geky shit.

[Bored@Work]

Lame. But the name only needs to last until they are sold to someone else.

[Maxlor]

It does sound stupid. But wait until their marketing team gets to name their new products. I bet "Keysight" will look good in comparison. I'm anticipating... the Visisignal 3000! The Intellimeas 6000! The Ultraworks 9000! You know, because they put the customer first when come up with buzzwnames!

[wilheldp]

I never have understood why people try to implement a name change when they are the 800 pound gorilla in a market.  A ton of people still call Agilent gear Hewlett Packard gear, and now it will have a third name. 

[mike1305]

I never have understood why people try to implement a name change when they are the 800 pound gorilla in a market.  A ton of people still call Agilent gear Hewlett Packard gear, and now it will have a third name.

Investors.

http://www.bloomberg.com/news/2013-09-19/agilent-technologies-to-split-into-two-public-companies.html

[Dr. Frank]

blach!

Remember, that measurement instruments business was the origin of the company once been named HP..

Bill & Dave will rotate in their graves.

Hopefully, the computer business goes bankrupt, so they can take over the original name again.

[Maxlor]

So much for "customer first."

[Rory]

Makes me think they're in cahoots with NSA - Like peeking through a key hole - Keysight.

[Jon86]

Meh, it's still Agilent to me.

[EEVblog]

I prefer Agilent or HP. Hey, have you seen my new Keysight 6.5 digit DMM? God that sounds awful 

That pretty much sums it up I think.
I didn't much care for Agilent, but the name did kind of at least sound professional from the get-go as a word on it's own, without the "Technologies" part.
Keysight sounds very low rent and try hard as a word on it's own 

[Jon86]

I prefer Agilent or HP. Hey, have you seen my new Keysight 6.5 digit DMM? God that sounds awful 

That pretty much sums it up I think.
I didn't much care for Agilent, but the name did kind of at least sound professional from the get-go as a word on it's own, without the "Technologies" part.
Keysight sounds very low rent and try hard as a word on it's own 

Keysight just sounds like a weird avant-garde mashup of unrelated words that makes no sense and sounds like some chinky-chonky manufacturer's name. Not a huge professional electronics company.

[Fsck]

I never have understood why people try to implement a name change when they are the 800 pound gorilla in a market.  A ton of people still call Agilent gear Hewlett Packard gear, and now it will have a third name. 

almost all of my gear is old, so all HP branded. I feel bad for anyone who has to deal with a bunch of "Keysight" branded equipment. also, their website is hideous.

[Maxlor]

Inspired by this topic, I thought about names that convey trustworthiness. It occurred to me that the names I like best are people's names.

Hewlett-Packard. Siemens. Fluke. Braun. Philips. Dell. There were real people standing behind those corporations, and they were feeling good enough about their products to stand for them with their own name. It gives the name a certain weight, I think, even if the original founder (or his ideals) is no longer present today.

A marketing-devised name like Keysight however feels as exchangeable as underwear. And the inherent fear is that the name will be exchanged in case of trouble, because it might be easier than fixing whatever issues there are.