I am a YouTuber and I've received sponsorship offers offers from both companies. I also know some open-source devs who also received offers for sponsorships. PCBWay seems to do more marketing than JLC, but both do it. I received offers from a few more Asian companies too, but I never ordered PCBs from them, so I never accepted these offers.
I also run a PCB store. I mostly order assembled PCBs, but I occassionally order bare PCBs too. I regularly order PCBs from both JLCPCB and PCBWay.
In my experience, yes, PCBWay tends to be more expensive. Their bare PCBs are almost always more expensive, and PCB assembly is usually more expensive. An exception to this is when you need complex PCBs with expensive components assembled at very low volumes (prototypes). They don't charge the same fixed fees JLC charges. They charge a heavy mark up on component costs but then they offer free shipping. So you can end up paying less in some cases.
PCBWay also can make some PCBs JLC can't make. They offer many more options, especially under their "advanced" service. These, of course, cost a lot, but JLC isn't even an option for some PCBs.
I've also had better experiences when talking to CS reps at PCBWay than JLC. They seem to be more eager to help you, and to make things right when they make a mistake. Usually, all JLC does is offer you a $10 coupon, even when their mistake ends up costing me a lot more. This is especially low, because they give 2x $9 and 1x $6 coupon for free every month anyway. I had a lot of bad experiences with JLCPCB's assembly service, so I'm planning to move PCB assembly in-hose as soon as I can.
IMO, PCBWay's silkscreens look nicer than JLCs, and the routing feels nicer too. I've also received many "free" PCBs from them. I'm assuming this happens when they have free space on the big panels they put everyone's orders on. I never got free PCBs from JLC.
JLC seems to charge a lot for shipping. I have a feeling that they make up for some of their low prices in shipping. PCBWay's shipping is cheaper.
So I generally like working with PCBWay more, but I still order a ton of PCBs from JLCPCB. The reason is simple, it's cheaper. When a PCB costs A FEW TIMES more, I just cannot justify ordering from PCBWay.