@Stigaard
For me the comparison wouldn't be a broadcom or Rockchip part, they might be as bad or worse, I would compare to Freescale i.Mx or TI. soc. that are intended for the embedded industrial control market and have some promise of continuity of supply and good documentation. In TI case they claim 10 year availability or similar. I suppose I am risk averse and I view time spent designing in and committing to a new chip as a big risk. If you don't mind throwing that effort away you may feel differently.
Olimex is selling Allwinner boards into this type of market and their customers often ask, "how long will this be available". Tsevtan recently replied "don't worry Allwinner is stopping production of A10 but as long as we order 50,000 we can get them forever into the future". Well I would worry, I was with a small manufacturer and we got put on allocation a few times. That was pain I will long remember. That promise from Olimex is unrealistic for two reasons. First the mask is tied to a particular scale "node" and when the fab changes, and they change on their own schedule not Olimex's whim, then that's it. In addition there is the negative feedback effect, Olimex tells customers wait until we get to 50,000 ordered and the customer will say we can't wait and then designs out the part. That will mean it never gets to 50000.