Based on the kits you have listed as examples, 1 out of 3 useful things? I say forget it with those ideas.
Ditto. Toys seem pointless to me as well, they just waste space after they're built.
If you're aiming for newbies:
a complete from-scratch good quality power supply is sort of the obvious basic suggestion. (especially if it includes winding your own transformer)
maybe a basic function generator, frequency counter, etc. tools that you may not necessarily need, but can be useful.
If you're aiming for vets: you're sort of screwed. too many interesting possibilities but most people have very specific interests and they often don't overlap.
a xilinx zynq with another FPGA combo board would be neat to play with for me, especially if it has a big fat chunk of RAM, and a decent to-PC connection so you can compute on it, versus say using CUDA.