What do I want?
The cake and eat it too.

No, actually some idea which controllers are actually used for this application - if there is such a thing as a widely used SMPS controller.
I did not have the NCP1400 on my list, just some LT and Maxim stuff so far.
Maybe some hints what is actually important, the switching frequencies vary widely.
I want to use a NiMH AA battery, Lithium Ion is something for another day.
3.3V or 5V, 100mA sounds about right, writing the SD Card takes most of it.
3.3V for the card, but I have a heap of 5V displays. Seems to be cheaper to add another switcher than to buy a 3V LCD