That looks like a reasonable business model, and indeed one where I would not expect to find a handful of similar companies in every European country.
Thanks, you mean because of EU trade tariffs?
Use Occam's razor instead of going right away into some government/EU/whatever conspiracy. Did you consider that the market for low volume custom PSUs is not that large to support X businesses doing this, especially given the EU single market - an UK company/importer competes directly with e.g. a Polish or German one.
Either you have the volume and then you contract directly with a good supplier in China or you don't and then you use standard supplies, perhaps with some minor mods.