Hi,
It looks to me like a 3 phase asynchronous motor by the look of the coils and 3 connections coming out.
When you have 3 phase supply of the right value, it does not matter how you connect this 3 poles, it will run in a certain direction.
To change direction, simply interchange 2 connections.
From photo i can not see if the coils are connected Y or D, so you need some motor plate or datasheet to know the voltage needed.
greetings John.