Nobody is “obsessed.” This is a reaction to a potential vulnerability, which can be easily avoided. It’s a steady process of improvement, no different than the normal moving away from older cryptographic primitives in favor of better ones. We do this all the time and usually at much faster pace and more radical push than it is with post-quantum cryptography.
Please don’t confuse alarmist articles in news with reality of what the computer security world does.
GCM became the preferred mode and thare was (and is) a strong push for AE(AD). Journalists failed to comment? Nobody cared, nobody seen that as “obsession,” you probably don’t even know the change did happen and your browser and most other TLS clients now use GCM.
Forward secrecy became the norm or even a requirement. Journalists failed to comment? Nobody cared, nobody seen that as “obsession,” you probably don’t even know the change did happen, your browser now prefers it, and some sites will not let you connect with non-FS choices.
ECC certs are now offered as something normal, and preferred where possible. Journalists failed to comment? Nobody cared, nobody seen that as “obsession,” you probably don’t even know if the site you connect to uses RSA or ECC.
OCSP stapling becomes a default built-in in servers? Journalists failed to comment? Nobody cared, nobody seen that as “obsession,” you probably don’t even know about its introduction and can’t tell if it’s in use for your connection.
People 30 years ago noticed there is a potential problem. It affects something that already had foundational issues since the inception. The industry and academia, now two generations of people, slowly work towards finding a better solution. Journalists comment from time to time? Suddenly
everybody has strong opinions.

I don’t know everything, and my brain also can’t process questions requiring enumeration. But I can’t come up with a single example of any other change in modern cryptography, that would take longer, be slower and less exciting, than the walk towards PQC. Even (general) homomorphic crypto is hotter.