Woah that's really cool. It does kinda remind me of a telco exchange, the old stepper switch ones.
What's interesting is the newer switches still have relays (the typical ones you'd see on circuit boards) and when you walk through the aisles you can hear them. But the actual sound is mostly just fans as it's mostly all digital. Each phone line has it's own digital card and thats where the relays on, I think they're used for physically connecting your line to the next part of the switch, sending ring tones etc.