I saw this earlier and I was wondering the same.
Looks like they've re-purposed some kind of media player case for it.
Has to be the only financial way it would make sense, the product is incredibly niche. How many people are screwing around with measuring/testing their quadcopter motors in the field?
If it were cheaper, it might be a competitor to daves usupply. They could probably get away with just the small OLED screen for showing voltage/current/power.
The LED lit banana jacks are a nice touch.