How many times a second the on screen numeric measurements (Vpp, frequency, Vmax, period, etc.) are updated.
Your scope captures the waveform and the rate at which it can get it on the screen (blended, since there's limited screen refresh rate) is the waveform updates per second, this is the same idea, but it's the speed the instrument can measure whatever parameter from the waveform and then update that number instead. The reason it goes up for multiple displayed measurements is that the instrument can do several in parallel, but the number is the total number of measurement updates, so each of the ten measurement can only be updated 25,000 times a second.
Seems pretty fast to me.