1) they chose to be the public face of a kickstarter that was stupidly thought out. A kickstarter showing all the hallmarks of a lean startup approach to a solution that the people running it were *so* technically incompetent about, they didn't know where to even start to look for fundamental project killers before launch. (which is why the campaign was so hilarious and deserving of ridicule)
2) When questioned about tech details, the person answered, showing a complete lack of understanding of the issues involved. Just like you'd expect. But then the project started to change a bit. whatever final direction that change might have finally taken is now unknown, because pretty much immediately after this, they were attacked and the situation changed.
3) When attacked, and discovering that the attack wasn't just on the startup idea, but also on their own junior professional reputation, they've done a couple of dumb things which are completely in line with their already obvious technical naivety. They have not launched sophisticated legal attacks or technical attacks (or even illegal attacks) on Dave or this website. Like you'd expect from an actual real criminal with any resources behind them.
I'd like to understand why you believe this Kickstarter was created purely by stupidity rather than an attempt to part people with their money, as so many of these schemes have done in the past?
Would you be leaping to the perpetrators defence if it wasn't a woman? Somehow I doubt it.
That's an interesting one (not the gender thing which I an staying well and truly clear from
): but rather, whether malice can or cannot be inferred.
The principle is known as "Hanlon's Razor", to wit:
Never assume malice when ignorance/stupidity/greed will suffice.
There is a corollary to this as well:
Never assume malice when stupidity will suffice.
Never assume stupidity when ignorance will suffice.
Never assume ignorance when forgivable error will suffice.
Never assume error when information you hadn't adequately accounted for will suffice.
Either way, it is effectively the sociological equivalent of occam's razor - it requires fewer assumptions to assume that they are an idiot rather than a scammer; but of course, these aren't mutually exclusive concepts - which is why there are several corolories to the Razor!
There is also the possibility that the face-entity, Clark, represent one level (forgivable error > ignorance > stupidity) and a second entity convinced her it was a good idea - she may even have been headhunting at the time (does it sound like an idea a presenter/producer could have came up with?) - in which case the malicious party represents a second (but not necessarily controlling) level.
At this point, terse application of Occam's Razor suggests that this involves a lot of assumptions; which suggests that ignorance/stupidity may be the more likely scenario than malice.
That said, I doubt certain parties opining on the matter have really carried this through to its logical conclusion and are just white knighting, as you pointed out (in other words, irrationally defending their innocence rather than rationally suggesting their innocence; either way, I don't have enough info to opine
)