There is no world in which AI datacentres in space make sense.
And 'they' must know that. So the question should be, what's the real game here?
The cynic in me says, SpaceX has realised that it needs more external investment in order to continue development of Starship and any future Mars missions, and an IPO has been chosen as the vehicle. So why not find a tenuous link between the company and the current AI frenzy, to pump the issue price as high as possible by association, before that particular bag of tulip bulbs hits its shelf life.
Later down the road, you can quietly 'rest' the idea, citing feasibility studies.
The rumour is whilst Starlink has been a
hit, bringing in billions for the company (est. $5 billion annually), it hasn't been as much of a hit as the leadership wanted. So the company is expanding further because you must feed the beast. If you have a look at the maps of service available over, say, Africa; urban areas are full, but the rural areas are usually available. But to serve those urban areas, you need quite a few more satellites, which then don't get particularly well utilised once they drift out of that area. And urban areas are probably best served by terrestrial 5G or copper/fibre anyway so... maybe there's a limit to demand in those areas anyway.
There's certainly a future for Starlink but in 10 years all of those satellites will be EOL and need replacement and whilst Falcon 9 launches are cheaper than the competition, it still costs about $20m per launch to SpaceX (including a fair estimate for engineering time and refurbishment of first stage plus new second stage on each launch). If you need 15000 satellites to provide full coverage and they last 10 years on average, then that's 1500 satellites per year. A Falcon 9 can launch at most 30 sats in the mini configuration, so you have about a billion dollars a year in launch costs alone to keep the network alive. And that doesn't include ground stations & equipment, customer support, random failures etc.
Leadership wants to go to Mars and that's gonna need a lot more revenue to make that feasible, more on the order of $50 bn a year. Admittedly Starship does change the maths as it can launch a lot more sats and is in theory fully reusable so perhaps cost per launch will fall below $10m once that is in mass use. There's also longer term risk of competition from Amazon Kuiper and OneWeb.
I am using "Leadership" for a stand in for "you know who" to avoid fouling Rule 1...

... but I suspect the master plan is more than just the tweeter in chief as SpaceX has large private investors involved now.