So, turns out to be not much cop for serious (or even hobby) electronicalling. However, I think you're being a bit hard them being clueless dimwits that didn't know what they were doing - everyone starts off somewhere, and it's massive credit to them that they managed to get to the end (well, near the never-ending end) and ship a product. Many don't manage to rebadge an existing product very well, but these people designed from scratch and got it out despite the troubles they hit along the way.
I know you say that overacting attracts YouTube views, but surely it's sufficient to pan the product and not the people behind it in this case. They didn't intend to scam anyone, pretend it's perpetual motion or any of the usual con stuff. I'm sure they learned a lot from this (and probably won't even think about trying it again, which would be a loss).