Note that whereas Xilinx doesn't seem to embed Synplify in their free tools, some other vendors do. Lattice, for instance, offers both Synplify Pro and their own tool (LSE) in Diamond for free.
Synplify tends to do a better job at synthesizing and optimizing overall, but vendor-specific synthesis tools OTOH, tend to synthesize in ways more adapted to the exact FPGA structure, so your results will vary according to your design.
Synplify can be used stand-alone too, whereas vendor-specific tools usually can't. Interesting when you need to fine-tune and really understand how your design is synthesized, and yes as said above, at some companies it can be a benefit too because they may already use others tools linked to Synplify.
Another point is that once you're familiar with tools like Synplify, you can more easily switch to designing ICs, as it's closer to what's used to synthesize the digital parts of ICs.
Not advertising whatsoever, but if you want to take a look:
https://www.synopsys.com/implementation-and-signoff/fpga-based-design/synplify-pro.html