Clock to clock, it runs against the Cortex A5. Everywhere they say:
"The Quark chips use one tenth of the power of Intel's Atom and measure one fifth of Atom's size". That means 0,6W,. and die size can mean anything from 5 mm2. That is actually not bad. If they price it correctly, the Wifi is not onboard, I would gladly use this for embedded. The core even has a PCI express lane, so connecting it to an FPGA (graphics card?!) is not problemtic.