The PSU debate DP832A/E36311A is quite a good example; The functionality is comparable (with some power advantages for the Rigol, some more functions for the Keysight), the price is a big advantage for the Rigol. Support here (Germany) is OK for both. Being new, the Keysight has a lot more bugs than the Rigol, now on the market for 5 years, no surprise. I bet that Rigol sells several times of their DP832s than Keysight is selling theirs.
The point is that (at least for me) you develop a routine using your instruments. After some months you *know* blindly what buttons to press, even if they are in an "awkward" position. All this design and ergonomic aspects are very important to users that never read a manual and expect that even complicated equipment is fully self-explanatory. Its not so much an issue for the pros.
Example:
I just got a VNA for a test loan. Its a Keysight E5061-3L5, a machine capable of doing measurements from 5Hz(!) to 3GHz in a single sweep, doing impedance measurements for SMD devices, stability analysis, gain/phase measurements and much more. The user interface is *old* (I would guess 10 to 15 years). Its complicated, because of the number of options, settings and calibrations you can make. It has a touchscreen, yes, but still - a lot to learn and your intuition wont be sufficient to operating this succesfully. Its an awesome machine (no competitors) - in the right hands. Some of the new fancy instruments are just the opposite, but they look nice.