Tag Archives: marketing

Are you are a hobbyist, hacker, maker, or garage engineer with a great product idea? Dave gives you his Top 5 tips for bringing your product to market. And a bonus Top 5 reasons to avoid patents. Copyright, Marketing, Advertising, Protection, and Creative Commons Open Source all get a look …

Another random drive-time rant. Dave rants about how dickhead marketing changes can screw up your winning product. The Tropicana Story: http://www.businessweek.com/the_thread/brandnewday/archives/2009/04/tropicana_fiasc.html and http://www.fastcompany.com/blog/linda-tischler/design-times/never-mind-pepsi-pulls-much-loathed-tropicana-packaging and http://www.johnmamus.com/designeverything/2009/01/tropicana-design-critique.html Podcast: DownloadPodcast (podcast2): Download