Tricky Dicky Makers

Dick Smith Electronics (known colloquially as Tricky Dicks here in Australia), a once (in)famous electronics components retailer, but long since been just a consumer electronics store, have released some excellent videos highlighting three local Sydney makers as part of their Unleash Your Smith advertising campaign shown on Australian TV and media.
One can’t help but wonder why they didn’t call it the Unleash Your Dick campaign?

It’s rather perplexing why Tricky Dicks would be promoting makers when they don’t sell anything the least bit Maker related any more?
But hey, any company spending money to promote Makers is all good and awesome!

Anyway, I was asked to help organise this at the last minute, and they have shot three excellent local makers, two of which you may have seen on the blog before.

Malcolm Faed with his home made Segway
Alex McClung with his Alex Bot
Tom Hetherington and crew from Optic Soup with their video projection art.

The videos are well produced, enjoy:

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  1. Home made segway build info is here in case anyone is interested.


  2. Could be that they are planning to get back into that market. I know Maplin in the UK has gone very consumer in the last 10 years but recently they have got into things like Arduino and Pi

    • I was about to say that! I was recently in Maplin (Manchester) and the upstairs section had even less electronics than last time. the enclosures had all but disappeared from the shelf.

      • I’ve mostly migrated to online suppliers now for electronics, what are people going to put their Raspberry Pi’s into if there are no enclosures….

  3. Really good videos. I think the retail industry is completely in denial how much money there is to be made with this maker/arduino/pi/robotics/drone etc movement that is in progress.

    I spend a fortune at adafruit and sparkfun myself. 🙂

  4. Radio Shack in the US has recently rediscovered Makers and the parts business too. There are Arduinos and associated kits, boards, and parts on the pegboards in most local stores.

  5. I was wondering what you’d think about this! Cool that they are promoting makers, but I too find it ironic that they don’t sell anything useful any more. Is there hope they are going to get back in to Electronics? After reading their shareholder prospective, I doubt it.

  6. 30 years ago when I was in highschool, I entered a mag comp to win $50 of components from Dick Smith. I Won. So what did Dick Smith give the budding electronics entreprenuer. A box of 10000 27pF ceramic caps.

  7. Good information. Lucky me I came across your blog by chance (stumbleupon). I have book-marked it for later!

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