Tricky Dicky Makers

Dick Smith Electronics (known colloquially as Tricky Dicks here in Australia), a once (in)famous electronics components retailer, but long since been just a consumer electronics store, have released some excellent videos highlighting three local Sydney makers as part of their Unleash Your Smith advertising campaign shown on Australian TV and media.
One can’t help but wonder why they didn’t call it the Unleash Your Dick campaign?

It’s rather perplexing why Tricky Dicks would be promoting makers when they don’t sell anything the least bit Maker related any more?
But hey, any company spending money to promote Makers is all good and awesome!

Anyway, I was asked to help organise this at the last minute, and they have shot three excellent local makers, two of which you may have seen on the blog before.

Malcolm Faed with his home made Segway
Alex McClung with his Alex Bot
Tom Hetherington and crew from Optic Soup with their video projection art.

The videos are well produced, enjoy:

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