It is surely ineffective, because anybody can download it and re-host it somewhere. There is no NDA...
Sure about that? It does not state anywhere you are not allowed to share it with others without the consent of the owner? Nowadays there are 100+ pages in the agreements, noone reads them anymore.
All of that is irrelevant, because that kind of "rehosting" is the most classic textbook example of copyright infringement; this is the international copyright law ratified in ~99% of countries. As such any kind of agreement or NDA is irrelevant and not needed. NDA signing would be needed to prevent sharing
the information (in one's own words); sharing the document entirely is already forbidden
by default, even without any copyright notices, let alone agreements.
That said, of course a company like ST will not pursue copyright lawsuits against random individuals in random countries just because they redistributed the documents.
The reason they ask for information for download is just "hunger for data", entirely normal for large companies (and even smaller). It's "nice to know" how many, when, and
who downloads their documents. They at least internally
think this data offers value for them. How much value it truly offers, and how much is the cost of customers going away due to the nuisance is unknown. Although I don't think the nuisance cost is high. Everyone else does the same shit; everyone's used to that. No one is going to favor some other part supplier because of easier document download.
Now, if some company doesn't offer documents
at all or require complex NDAs, then
that will turn off some customers; that's a known (and companies who do this nevertheless know it and don't care; their business model). But entering some email to download is easy enough, people who want the documents live with that.