Just remember, what we see as SPAM, some naive wally selling something sees as "Internet leafleting". The entire value proposition in doing SPAM is to sell the SPAM service to the people who want their brand or service marketed. There is no value generated, merely cash goes in the SPAM company's pockets and brand damage comes out of the other end. A lot of brand owners haven't got that and don't know that the SPAM conversion rate is so low, it's not worth it even for a lead.
Periodically someone will skip the middle man and get an underling to SPAM forums etc, at which point you usually get the buggery pole rammed up you by other forum members (like the tektronix woman the other week).