I expect better screen printing for $35,000. It's not even embossed.
It's tempting to call you a Philistine, but anyway, it's clear you just don't understand. I shall attempt to educate you, although I feel it's a lost cause.
When assembling a top end speaker cable system like this, each part has to be carefully auditioned, not just for it's own merits, but for its ability to work cooperatively and complement other parts of the system. The lettering is not just an identification, it was chosen for its acoustic competence as well as its nominal role, and is workmanlike but is not merely functional.There is something of the artist about it, taking pride in its work and willingly going the extra mile, but it resists being a prima donna, a trap gold embossed lettering can easily fall into. It forms part of an exquisitely balanced team which can not merely cope, but excel with any programme material, Heavy Metal, Chamber Music, Gregorian Chant, Blues, and can make the best of any source, even making up for the glaring deficiencies of being matched with budget (sub $10,000) components. It plays its part in a whole which is definite without being overly insistent, and precise, but avoids straying into being boringly pedantic. It greatly adds to the presence. It plays a full and positive part in a very musical but restrained component system which many would describe as frighteningly revealing - especially about the sanity of anyone tempted to buy it.
Sorry about that. This thing is nonsense on stilts. Still maybe it's only jousting for silliness with audiophile mains leads of any sort - shouldn't purchasers also have their house wiring redone in at least solid silver cable?
I suppose on balance, this audiophoolery is a good thing. There's a demand and a market created and I doubt many kids are going to school barefoot because of it.